Building Data-Driven Growth for a Sound Tech Pioneer
We helped Waves—a longstanding developer of sound processing plug-ins—gain deep visibility into how customers actually use their products. We built a real-time data collection platform that connects to endpoints (software, studios, hardware), becoming a strategic foundation for product improvement, smarter marketing, and increased revenue.
FINAL RESULTS
100% Transparency
Waves gained full visibility into how their plug-ins are actually used—across users, environments, and use cases—enabling smarter product decisions.
35% Reduction
By identifying underused products, we reduced unnecessary plugin development by 35%, allowing the team to focus on what truly matters.
25% Increase
We drove a 25% growth in sales by launching data-driven Upsell and Cross-sell campaigns based on real user behavior.
Blind Spots in Product Usage and Customer Behavior
Waves sold hundreds of plug-ins to musicians, producers, and studios—but had no idea which ones were being used, how, and in what context. Marketing and sales decisions were made blindly, with no data to guide product development or identify opportunities to boost user value and engagement.
THE CHALLENGE
THE SOLUTION
Real-Time Analytics That Power Smarter Products and Sales
We embedded secure, aggregated usage tracking into Waves’ products. Data is collected in real time from plug-in installations and studio hardware, then streamed to a central data platform. Through BI analysis, Waves can now identify usage trends, optimize product development, and run personalized Upsell and Cross-sell campaigns.
